cafe cooie

Café Cooie is a self-initiated branding project for a fictional neighborhood café inspired by slow mornings, cozy coffee shops, and the little details that make people want to stay awhile. Cooie is my childhood nickname that somehow stuck around to this day, so creating a café around it felt like the perfect excuse to turn a little piece of my personality into a brand.

Wanting to create something different from my day-to-day client work, I used this project to explore illustration, build a cohesive identity system, and bring a warm, handcrafted brand to life.

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Adult Beverage Endcap Campaigns

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National In-Store Signage